That's how David Perry puts it, anyway, bluntly reinforcing what other industry execs also bashed, in the wake of the freshly ended E3 expo. Like EA's CEO John Riccitiello and Ubi's Laurent Detoc, Perry had nothing good to say about this year's edition in his statement for GI.biz, using words like "broken", "expensive", "stupid", and "embarrassment". Oh, and a conditional "I'm never going again".

"The concept is broken, it's expensive, messages are diluted, consumers are ignored (remembering that the future of this industry is direct connections with consumers - not retailers), the ticket policies are stupid, and if the entire industry worldwide doesn't participate, it's not real anyway.

(...) I used to bring major investors to E3 to get them excited about our industry, which worked every time. Now it's just an embarrassment."

Perry, who most of us know as the the founder of Shiny Entertainment (MDK, Sacrifice... some Matrix crap, too), nowdays poses as the chief creative officer of Acclaim v2.0. Nice fella. Not in a gay way.