And yet again, Mr. Kotick blows me up. Almost literally. Not only does Blizzard already have an extremely successful milking cow (actually, they have more of those, but one in particular here has 10 million subscribers), but the company will try, with the soon to be released Starcraft 2, to increase their earnings even further. Much further.

You’ve probably heard about in-game advertising, and if you didn’t you should be shot in a leg. Well, Kotick (which, for those of you who didn’t read the last Activision/Blizzard related news regarding a future CoD MMO, is Activision’s CEO), stated loud and clear that, although advertising in games hasn’t been a successful business yet (but sure as hell will be), his company is eyeing, while also salivating like a true Pavlovian dog, the big bucks that could come out if they implement it in Starcraft 2.

So prepare yourself for some nice Coca-Cola banners, while you try to take over Aiur, or whatever other planet hasn’t been yet obliterated by the Zerg. I’m feeling a bit sad right now.

"[Blizzard] has been thinking about how StarCraft, because it is a short-session experience, can actually be the model for in-game advertising and sponsorship and tournament play and ladder play for the future,"

IGN scoop.

Tags:  PC, sci-fi, strategy, Activision, Blizzard